Effective Date: 27 February 2026
Data Controller: Lion and the Sun
Contact: enquiries@lionandthesun.com
Jurisdiction: United Kingdom
1. Introduction
This Privacy Policy explains how we collect, use, and protect your personal data in accordance with:
- UK GDPR
- EU GDPR (where applicable)
2. Information We Collect
We may collect:
a) Personal Information
- Name
- Email address
- Shipping and billing address
- Phone number (if provided)
b) Account Information
- Username
- Order history
c) Payment Information
Payments are processed via Square.
We do not store card details.
d) Technical Information
Collected via:
- Google Analytics
- Google Tag Manager
- Cookies (via CookieYes)
This may include:
- IP address
- Device type
- Browser type
- Usage behaviour
3. How We Use Your Data
We use personal data to:
- Process and fulfil orders
- Communicate regarding purchases
- Improve website functionality
- Prevent fraud
- Comply with legal obligations
We do not sell personal data.
4. Cookies
We use cookies for:
- Essential website functionality
- Analytics (Google Analytics)
- Performance tracking
Users may manage cookie preferences through CookieYes.
5. Legal Basis for Processing (GDPR)
We process data based on:
- Contractual necessity (processing orders)
- Legitimate interest (analytics, fraud prevention)
- Legal compliance
- Consent (for non-essential cookies)
6. Data Retention
We retain personal data only as long as necessary to:
- Fulfil orders
- Meet legal accounting obligations
- Resolve disputes
7. International Transfers
As we operate globally, your data may be processed outside your country of residence.
Where required, we ensure appropriate safeguards are in place.
8. Your Rights
Under applicable data protection law, you may:
- Request access to your data
- Request correction
- Request deletion
- Object to processing
- Withdraw consent (where applicable)
Requests may be sent to enquiries@lionandthesun.com.
9. Security
We implement reasonable technical and organisational measures to protect your data.
However, no internet transmission is completely secure.
10. Changes to This Policy
We reserve the right to update this Privacy Policy at any time.
Updated versions will be posted on this page with a revised effective date.